Product Marketing Manager

Sobre la vacante

You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.

Lo que hará

• Own and optimize the complete product messaging and positioning framework
• Develop comprehensive go-to-market strategies for new features and products
• Conduct regular market research and competitive analysis
• Create sales collateral - presentations, case studies, ROI models
• Train sales on product positioning, competitive differentiators, and objection handling
• Lead product marketing materials and thought leadership content
• Partner with product, sales, and customer success on messaging alignment
• Track key product marketing metrics and campaign effectiveness

Lo que buscamos

• Proven track record of success in product marketing roles within automotive or SaaS
• Understanding of dealership operations, challenges, and technology needs preferred
• Exceptional communication, strategic thinking, and analytical skills
• Strong project management and cross-functional leadership abilities
• Ability to travel within Canada to meet with clients and attend industry events

Deseable

• Experience marketing AI-powered solutions