Sponsorship Kit · 2026

Put your brand in front of Canada's automotive decision-makers

The Dealer's Edge is the unfair-advantage newsletter for high-performing dealerships: practical automotive insights, industry news, strategies and trends, read in 15 minutes or less. Sponsor an edition and reach an inbox they actually open.

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The Dealer's Edge
alex@autocorp.ai · to me
8:02 AM
Volatility, Fuel Prices & The New Reality for Dealers
Your sponsorship lands here
CTA
1,941 subscribers
46.57% open rate
Monthly distribution
Canada auto retail
Publication Performance

All-time, across every edition

Nov 2024 – Sep 2026
1,941
Active subscribers
46.57%
Average open rate
1.14%
Average click-to-open rate
15
Editions published
Open rate vs industry
The Dealer's Edge, all-time 46.57%
Best edition to date 56.90%
B2B newsletter average ~22%

Roughly double the typical B2B email open rate.

List health & reach
Net subscriber growth +1,941
Recipients, latest edition 1,689
Unsubscribe rate 0.31%
Publishing cadence Monthly
Audience Canadian auto retail

All-time publication analytics as of September 2026. Industry benchmark shown for context and is not Autocorp.ai data. Contact us for current audience breakdowns and per-edition reporting.

Recent Issues

A sample of what lands in their inbox

Powered by Autocorp.ai, The Dealer's Edge combines industry insight with practical takeaways dealership teams can actually use, cutting through the noise of new technology, shifting consumer behaviour and evolving strategy.

Who's reading

The people behind the deals

The Dealer's Edge isn't built for the general automotive consumer. It's built for the professionals making decisions inside dealerships.

Dealer Principals & Owners Strategic and purchasing decisions
General Managers Performance, profitability, operations
Sales Managers Sales performance and team productivity
F&I Managers Financing, deal structure, compliance
BDC & Marketing Teams Leads, engagement, dealership growth
Fixed Operations Leaders Service retention and lifetime value
Automotive Tech Professionals Tools and innovations reshaping the industry
What we cover

The 15-minute newsletter for dealerships that play to win

01
Automotive Industry & Market Trends
02
Sales & Dealership Strategy
03
Financing & Affordability
04
Automotive AI & Technology
05
Marketing & Customer Acquisition
06
Fixed Operations
07
Fraud & Dealership Security
08
Innovation & Emerging Trends
Why Sponsor

Your brand. Their inbox. Every month.

Targeted

Reach Canadian automotive professionals, not a broad consumer audience.

Contextual

Appear alongside content dealerships are actively thinking about.

High Visibility

Positioned directly in a newsletter subscribers chose to receive.

Actionable

A direct CTA drives traffic, demo requests, downloads or conversations.

Measurable

UTM tracking and campaign reporting show the results of your placement.

Sponsorship Tiers

Choose your level of exposure

Whether you're a growing company looking to get your name in front of dealers, or an established brand looking for consistent visibility, there's an option for you.

Featured Mention
$150
CAD / edition
or $400 for a 3-month run
Sponsored mention within one edition
Up to 75 words of sponsored copy
Company logo or image
One CTA / link
UTM tracking

Ideal for companies looking for affordable brand awareness and targeted exposure.

Get Started
Presenting Partner
$500
CAD / edition
or $1,350 for a 3-month run
Premium placement, up to 250 words
Company logo + image, video integration or thumbnail
Dedicated sponsored section, prominent CTA
Dedicated LinkedIn / social promotion
Category exclusivity for the edition, UTM tracking, performance report

Ideal for companies wanting maximum visibility and a deeper connection with decision-makers.

Get Started

Sponsorships can include video, social amplification, thought leadership, and a dedicated CTA. Additional opportunities available based on campaign and content. Final placement is subject to editorial layout and newsletter content.

Agende su demo

30 minutos, adaptados a su concesionario. Elija un horario en el siguiente paso.

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