Start With Credit.
Close More Deals.

Soft-pull credit and trade data, surfaced inside your CRM, Desking and DMS tools you already use.

Book a Demo Take a Tour

★★★★★ 4.9 (833 Reviews)

350K+ Leads Qualified

No Portal Required

AVA® Copilot - Browser extension side panel

The Problem

You don't have a lead problem.
You have a qualification problem.

Credit comes last. So every department cleans up the one before it.

The Pipeline
BDC & Sales

Your team calls blind.

Reps reach out with a name, a number, and a vehicle of interest. Tire-kickers get called and real buyers don't get enough attention.

Qualified leads sit in a portal nobody opens. The rest flood the CRM, where the day gets spent.

The Desk
Sales Managers

Your desk pencils deals on guesswork.

The customer waits while the desk hunts across the DMS, the CRM, and a payoff the customer guessed at.

Deals get structured around scores the customer doesn't have and equity nobody verified. The truth surfaces as a rework.

The Box
F&I Managers

F&I gets handed bad deals.

Wrong vehicle for the credit. Unflagged negative equity. A payment that doesn't math. F&I has minutes to fix it, kill it, or eat the chargeback.

F&I doesn't lose these deals. F&I just finds out last.

Leadership
GM · GSM · DP

The leak doesn't show on the P&L.

Phones ring. The lot is busy. The CRM is full. Closing ratio says otherwise — and not because your people aren't working.

Credit comes last, so your highest-paid people react to information they should have had on day one. Every department blames the one before it. Your champion leaves and the process leaves with them.

You're not paying for traffic. You're paying for the wrong half of it.

2–5%

Standard internet lead close rate

11–24%

AVA credit-qualified lead close rate

Average across AVA clients

The difference isn't your team. It's where credit lives.

See how AVA fixes it Book a 15-min walkthrough

See It In Action

Credit data for every step, lead to funded deal

AVA® pulls from every touchpoint and delivers a verified credit, trade, and ID profile right where your team works.

Website

Marketing

CRM

In-Store

🧑‍✈️

AVA® Copilot

The Floor

The Desk

The Box

Platform Overview

Credit, Trade & ID. Wherever You Work.

Credit Qualification

Know Who Can Buy Before You Pick Up the Phone.

Equifax soft pull the moment a shopper engages — online, in-store, or via QR. Credit profile lands in your CRM so your team knows who to prioritize.

Why It Matters

Not every lead is a buyer. Soft-pull credit data tells you who's ready — no guessing, no wasted hard pulls.

Explore Credit Qualification

AVA® Credit Qualification — Equifax credit overview

Full Bureau Soft-Pulls

Full Credit Bureaus. From Wherever You Work.

The full TransUnion CreditVision® bureau via soft inquiry — score, trade lines, inquiries, public records. The same depth your lender sees, in your portal in under 60 seconds. Zero impact to your customer's credit.

Why It Matters

Stop working blind. See the full bureau at hello — not after a hard pull surprises everyone at the desk.

Explore Full Bureau Soft-Pulls

AVA® Full Bureau Soft-Pull — TransUnion CreditVision® report

Vehicle Trade-Ins

Real Trade Values. Before the Customer Steps In.

Black Book appraisal generated during the lead flow — equity, lien balance, and payoff ready before your desk structures a deal.

Why It Matters

Deals fall apart when payoffs are guessed. Know the numbers before you present.

Explore Vehicle Trade-Ins

AVA® Vehicle Trade-Ins — Black Book trade valuation

Verified ID + Credit

Government ID. Biometric Match. Fraud Score. One Report.

Government ID, biometric selfie match, and fraud score alongside the credit profile — one lender-ready package before F&I.

Why It Matters

Catch fraud before you structure financing. One-click compliance reports.

Explore Verified ID + Credit

AVA® Verified ID + Credit — ID verification dashboard

Inventory Matching

Find the Profitable Deal in Any Credit Situation.

Matchbook cross-references lender approvals, trade equity, and negative equity against your live inventory — surfacing the units that make tough deals pencil.

Why It Matters

Subprime, negative equity, tight approvals — MatchBook finds the vehicle that makes the numbers work when your team wouldn't know where to look.

Explore Inventory Matching

AVA® Inventory Matching — Matchbook vehicle matching

Product Features

More ways to capture and convert qualified buyers

Website Forms

Capture credit-qualified leads directly from your website.

Drop AVA® on any page. Shoppers soft-pull in under 60 seconds, full profile in your CRM.

Embed on any page with one script tag
Soft-pull Equifax credit — no impact to the buyer
Full profile in your CRM within seconds

Explore Website Forms

AVA® Website Forms — credit qualification widget

QR Codes

Turn every scan into a qualified buyer.

Customers scan, complete a soft pull on their phone, verified lead before they leave.

Branded posters, stickers, and digital assets
Works on any smartphone — no app required
Lead delivered instantly to your inbox and CRM

Explore QR Codes

Lender Reports

One-click reports that satisfy every major lender.

ID Verification & Due Diligence in one lender-ready PDF. One click from the deal file.

Credit + ID + fraud score in one package
Accepted by all major Canadian lenders
Eliminates manual document collection at F&I

Lenders our dealers work with

Explore Lender Reports

SMS Automations

Re-engage your database. Generate qualified leads on autopilot.

SMS your database a soft-pull link. Dormant leads come back credit-qualified.

Personalized messages with AVA® credit link
Automated follow-up sequences
Re-qualifies stale leads with fresh bureau data

Explore SMS Automations

AVA® SMS Automations — re-engage leads via text

Marketing Campaigns

Turn ad clicks into credit-qualified leads.

Connect AVA® to your Google, Meta, or email campaigns and send traffic directly into a credit qualification flow. Every click that converts delivers a verified buyer profile — not just a form fill.

Works with Google, Meta, email, and more
Credit-qualifies leads at the point of click
Reduces cost-per-qualified-lead significantly

Explore Marketing Campaigns

AVA® Marketing Campaigns — lease renewal campaign

Built for Every Role

The right data for everyone on your team.

AVA® gives every team what they need, from the first click to the final signature.

Sales Reps

Know who can buy before the first call.

Credit and customer profiles in your CRM. No tab juggling.

See the customer's credit before the first call
Know their trade-in equity instantly
Match them to vehicles they can actually afford
Know who's ready to buy today

Fewer leads. Better leads. More closed deals.

See the Sales Rep Experience

Marketing / BDC Team

Campaigns that show up in funded deals.

Campaigns that deliver credit-qualified leads, not form fills.

Run campaigns that generate credit-qualified leads
Find customers with equity ready to trade
Automate follow-up that never gives up
See which traffic actually converts

Stop measuring lead volume. Start measuring buyers.

See Marketing Tools

Finance Managers

No more surprises in the box.

Credit profiles reviewed early. Deals structured to get approved.

Verify identity before the customer arrives
Review credit profiles before the pitch
Structure deals that lenders will approve
Know approval odds before you submit

In a tight credit market, F&I needs to see deals earlier. Now they do.

See F&I Improvements

Leadership

Trace every deal back to its source.

Trace every qualified lead to a closed deal. Prove what's working.

Trace every deal back to its source
See ROI by channel, campaign, and rep
Know which campaigns generate buyers, not just clicks
Stop spending on what doesn't convert

Stop paying for volume. Start paying for buyers.

See Attribution Dashboards

Easy to Get Started

Live on your site in days not weeks.

Step 1

Installation

Add AVA® script to your website
Work with your CSM to place best-converting CTAs
AVA® forms go live on your site

Step 2

Lead Routing

Connect AVA® to your CRM
Configure routing rules
Prime, Subprime leads flow to the right handler from day one

Step 3

AVA® Copilot

Desk/Sales Managers and F&I install AVA® Copilot on browser
AVA® data surfaces automatically inside your CRM or Desking tools

Meet Copilot

Bring AVA® data intelligence to any dealership tool

Why AVA® Credit

More leads won't fix a bad close rate.

✕ Hundreds of anonymous names
✕ Call everyone, hope someone answers
✕ Measure lead volume
✕ Surprises in F&I, deals fall apart
✕ 2-5% close rate on high volume

11–24% close rate on qualified leads (AVA® dealer cohort, Q1 2026)
Fewer leads, full profiles
Call buyers, skip the noise
Measure closed deals
Credit known upfront, deals close

Customer Stories

Dealers who switched never looked back

There's no comparable tool in the industry. Our contact, booking, and closing ratios have never been higher.

Knowing a customer's loan details in advance streamlines the sales process and leads to better conversion rates.

Preparation is everything, and AVA® delivers the critical information needed to be ready for every customer.

It gives us a great snapshot of the client and what makes sense for them versus what they're looking for.

A perfect 10 out of 10. A wonderful tool that continues improving our performance and profitability.

We generated more credit-qualified leads in the first month than we did in 5 years combined.

View all customer stories

Pricing

Simple plans that scale with you

Starter Plan

Stop wasting time on unqualified leads

$599 /mo

Get a Demo

AVA® Copilot
Equifax soft credit pulls
Full credit reports + trade lines
Lender-approved ID verifications
Simple SMS campaigns

Make productivity easier
with Integrations

With AVA® Sync you can seamlessly integrate AVA® into your existing dealership process and watch your performance soar

See Integrations

From the Blog

Connect with our latest blogs

Automotive MarketingReading time: 5 Minutes

Using Data to Improve Your Dealership’s Marketing Campaigns

Use data-driven dealership marketing strategies to generate higher-quality automotive leads.

Automotive SalesReading time: 5 Minutes

The Modern Car Salesperson: Tech-Savvy and Data-Driven

Modern car sales require tech-savvy, data-driven salespeople. Learn how dealerships are adapting.

Automotive OperationsReading time: 4 Minutes

AVA™ Copilot: Bringing Customer Intelligence Directly Into the Deal

See how AVA™ Copilot brings credit, trade, and ID data into CRM and desking workflows.

See AVA® close a deal you would have lost.

Book a demo and see how AVA® delivers credit, trade, and ID data directly into your desk and F&I workflow — without a single portal login.

Book a Demo

Start With Credit.Close More Deals.Close More Deals.

You don't have a lead problem.You have a qualification problem.

Your team calls blind.

Your desk pencils deals on guesswork.

F&I gets handed bad deals.

The leak doesn't show on the P&L.

Credit data for every step, lead to funded deal

Credit, Trade & ID. Wherever You Work.

Know Who Can Buy Before You Pick Up the Phone.

Full Credit Bureaus. From Wherever You Work.

Real Trade Values. Before the Customer Steps In.

Government ID. Biometric Match. Fraud Score. One Report.

Find the Profitable Deal in Any Credit Situation.

More ways to capture and convert qualified buyers

Capture credit-qualified leads directly from your website.

Turn every scan into a qualified buyer.

One-click reports that satisfy every major lender.

Re-engage your database. Generate qualified leads on autopilot.

Turn ad clicks into credit-qualified leads.

The right data for everyone on your team.

Know who can buy before the first call.

Campaigns that show up in funded deals.

No more surprises in the box.

Trace every deal back to its source.

Live on your site in days not weeks.

More leads won't fix a bad close rate.

Dealers who switched never looked back

Simple plans that scale with you

Make productivity easierwith Integrations

Connect with our latest blogs

See AVA® close a deal you would have lost.

Start With Credit.
Close More Deals.

You don't have a lead problem.
You have a qualification problem.

Make productivity easier
with Integrations