Activix 
AutoTrader 
Black Book 
CarGurus 
Equifax 
TransUnion 
CRM
ADF
ADF is the automotive industry standard for pushing lead data directly into your CRM. Every credit application, trade submission, and ID verification AVA® captures arrives in your CRM — no manual entry, no delay, no data lost in translation.
About
No AVA® Lead Left Behind
ADF is an XML-based standard built specifically for the automotive industry. It's what CRMs, lead providers, and dealership tools use to exchange customer information, so data doesn't get lost, changed, or re-entered by hand when it moves between systems.
Connect ADFAvailable Features
Every AVA® Lead, Exactly Where It Needs to Be
1
The Most Complete Lead Your CRM Has Ever Seen
Most CRM leads arrive with a name, a phone number, and an email. AVA® leads arrive with the full picture — credit, trade, appointments, and ID verification all in one record.
2
Works with the CRM Your Team Already Uses
ADF is supported by virtually every major automotive CRM, including Activix, DealerSocket, CDK, and more. If your CRM accepts leads by email, it accepts AVA® leads via ADF. You provide an email address, AVA® does the rest.
3
Every AVA® Qualified Lead. One Consistent Format
All customer data — credit, trade, appointments, and ID verification — flows into your CRM through the same ADF standard. Consistently formatted, consistently labeled, consistently delivered.
4
Attribution With Every Lead
Know whether a credit application came from your Google campaign, your AutoTrader listing, an SMS blast, or an organic website visit. No attribution guesswork, no cross-referencing reports after the fact — the marketing context lives in the same place as the lead.
5
One Click Back to the Full Data Profile
Every ADF lead delivered to your CRM includes a direct link to the customer's complete record in AVA® Portal. Move from the CRM to the full credit bureau, trade valuation, or identity verification report in one click.
6
Audit-Ready, Out of the Box
Every ADF message AVA® sends is logged automatically. Raw XML, delivery status, and full email preview are available inside AVA® Portal on any lead — verify exactly what was sent, when, and to which address.
Ready to get started?
See how AVA® integrations can streamline your dealership operations.