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AutoTrader.ca
Your AutoTrader leads are already there — make them count. Connect AutoTrader to AVA® in minutes and start receiving fully qualified leads from Canada's largest auto marketplace.
About
More Than a Marketplace Lead
When a lead comes in from an AutoTrader listing, it lands in AVA® instantly. AutoTrader sends leads directly to your AVA® Portal via ADF using a dedicated email address we generate for your dealership. You just paste it into your AutoTrader dealer account once, and you're live.
From there, your full suite of AVA® qualification tools is ready to run: request a credit soft-pull, estimate a trade value, or send a campaign. Everything your team needs to have a better first conversation, in one place.
Connect AutoTrader.caAvailable Features
What You Can Do With Every AutoTrader Lead
1
Lead Synchronization
Every AutoTrader inquiry lands in AVA® Portal automatically, tagged by source and ready to work. Your entire lead pipeline — from AutoTrader, your website, and every other source — in one centralized view.
2
Credit Insights — Powered by Equifax
Request an instant Equifax soft-pull on any AutoTrader lead and get a full credit bureau report with no impact to the customer's score. Know the credit range, the risk profile, and whether you're working with a prime, subprime, or newcomer buyer — before your BDC makes the first call.
3
Trade-In Valuation — Backed by Canadian Black Book
If your AutoTrader shopper has a vehicle to trade, AVA® delivers a real valuation range using Canadian Black Book data. Retail value, wholesale value, lien position — everything your desk needs before the appraisal conversation.
4
Customer Identity Verification
Verify your customer's identity before the test drive with AVA® ID. Fast, accurate, and lender-ready — whether completed in-store or sent as a customer-facing link ahead of the appointment.
Ready to get started?
See how AVA® integrations can streamline your dealership operations.