AVA® vs. AutoVerify: Consumer and Dealer-Initiated Soft-Pull Workflows for Canadian Dealerships

Dealer technology platforms can overlap on lead capture, soft-pull credit, trade-in tools, appointments, and digital retailing. Both AVA® and AutoVerify support consumer-initiated, shopper-completed soft-pull qualification, and both offer identity verification. The core distinction is that AVA® also supports a separate dealer-initiated, full-credit bureau soft pull. After consumer identity verification and authorization, authorized dealership staff can initiate the inquiry and access the full bureau and score earlier in the sales process. AutoVerify's soft-pull workflow is consumer-initiated only.

This article compares AutoVerify's publicly documented capabilities with current AVA® production features as of July 22, 2026. Product capabilities may vary by plan and change over time. The questions below focus on which initiation paths are available, what information the dealership receives, where staff can access it, and which trade, ID, workflow, and implementation features are available.

Differentiator #1: AVA® supports both consumer-initiated and dealer-initiated soft pulls.

AVA® began with and continues to offer a consumer-initiated soft-pull qualification flow for shoppers on dealership websites. AutoVerify also offers consumer-initiated, ID-authenticated soft-pull flows, and publicly offers identity verification as its own product.

AVA® adds a second initiation path that AutoVerify does not offer: a dealer-initiated soft-pull workflow. After the consumer completes identity verification and authorization, authorized dealership staff can initiate a full-credit bureau soft pull and receive the full bureau and score. AutoVerify's soft-pull workflow is consumer-initiated only.

This gives AVA® dealerships the choice to let the shopper start online or let authorized dealership staff initiate the inquiry later in the sales process after authorization. Dealer initiation can support earlier credit conversations and deal structuring. It does not guarantee approval, funding, lender acceptance, or a particular transaction outcome.”

Differentiator #2: AVA® combines valuation with lien and equity insight.

AutoVerify publicly describes trade valuation and an equity assessment in certain products. AVA® Trade combines vehicle valuation with automated lien-holder identification, payoff retrieval, and positive or negative equity calculation, where available. Based on public materials reviewed July 22, 2026, Autocorp.ai did not identify a comparable automated lien-holder and payoff retrieval workflow in AutoVerify's published materials.

Differentiator #3: AVA® Lets You Run Credit, Trade, and ID Verification From Wherever You Work. Versus Burying Everything in a Portal

AVA® Co-Driver brings AVA credit, trade and ID information into supported browser-based CRM, DMS and desking workflows, so dealership teams can access information where they already work. AutoVerify also advertises integrations for certain lead and finance workflows; available data and supported systems vary by product.

AVA® Co-Driver: The Browser Extension That Brings the Data to Your Team

AVA® Co-Driver is a free browser extension that brings every piece of AVA® data into the tools your team already uses. Your GSM can trigger a credit check from your CRM. Your sales manager can pull a trade valuation from inside your desking tool. Your F&I manager can send an ID verification link without leaving a DMS. 

Everything in One Workflow

Beyond Co-Driver the AVA® Portal itself unifies what most dealers run across 4–5 separate tools:

• Full TransUnion or Equifax credit reports
• Canadian Black Book trade valuations with lien and equity detection
• Biometric ID verification with KYC/AML compliance
• Verified test drive booking via AVA® VeriDrive
• Lender-matched inventory recommendations via AVA® MatchBook
• Marketplace lead capture from AutoTrader.ca, Kijiji, CarGurus, Car Pages

A deal that used to take 3 hours of tab-switching takes about 30 minutes when the data lives where your team already works.

Differentiator #4: How AVA® Is Built

AVA® credit, trade, ID and workflow products were developed in-house on a common Autocorp data layer. This shared architecture is designed to connect information across AVA workflows.

Differentiator #5: AVA® implementation and client success

AVA® Growth and Complete plan includes a 90-day implementation and training program and a dedicated Client Success Manager. The program is designed to support onboarding, training and adoption across dealership teams.

Verified plan inclusions include:

• 90-day implementation and training program
• Dedicated Client Success Manager
• Configuration of credit forms, ID workflows, and trade widgets
• CRM, DMS/PBS, and marketplace integration support
• Ongoing onboarding and adoption guidance

Interested in trying AVA®? Book a demo or view pricing.

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Done Evaluating? Here's the Next Step.

See how both AVA® credit workflows fit your dealership. Explore consumer-initiated credit qualification, dealer-initiated full-credit bureau soft pull, ID verification, trade, and browser-based workflow tools.

Book a 20-minute demo to see how AVA® fits into your dealership's workflow, or view pricing if you're ready to learn more. If you're still comparing your options, get 3 months free with AVA® to see how it fits your dealership before making a decision.

Disclaimer: Comparison based on publicly available AutoVerify materials reviewed July 22, 2026 and Autocorp.ai product documentation. Both platforms offer identity verification. AutoVerify's soft-pull workflow is described as consumer-initiated only; no dealer-initiated soft-pull capability was identified. Product features may vary by plan and may change. AutoVerify is not affiliated with and does not endorse Autocorp.ai. Third-party names are used only to identify products or data sources and do not imply endorsement. Autocorp.ai welcomes documented corrections.