Activix 
AutoTrader 
CarGurus 
TransUnion 
Generate Super-Leads for your Sales Reps
Any lead gen tool can fill your CRM with names. AVA® generates Super-Leads: leads with soft-pull credit, trade equity, and verified ID attached - so your reps call buyers, not tire kickers.
You don't have a lead problem.
You have a qualification problem.
Credit comes last. So every department cleans up the one before it.
BDC & Sales
Your team calls blind.
Reps reach out with a name, a number, and a vehicle of interest. Tire-kickers get called and real buyers don't get enough attention.
Qualified leads sit in a portal nobody opens. The rest flood the CRM, where the day gets spent.
Sales Managers
Your desk pencils deals on guesswork.
The customer waits while the desk hunts across the DMS, the CRM, and a payoff the customer guessed at.
Deals get structured around scores the customer doesn't have and equity nobody verified. The truth surfaces as a rework.
F&I Managers
F&I gets handed bad deals.
Wrong vehicle for the credit. Unflagged negative equity. A payment that doesn't math. F&I has minutes to fix it, kill it, or eat the chargeback.
F&I doesn't lose these deals. F&I just finds out last.
GM · GSM · DP
The leak doesn't show on the P&L.
Phones ring. The lot is busy. The CRM is full. Closing ratio says otherwise — and not because your people aren't working.
Credit comes last, so your highest-paid people react to information they should have had on day one. Every department blames the one before it. Your champion leaves and the process leaves with them.
You're not paying for traffic. You're paying for the wrong half of it.
Sales uses the data to close more deals.
AVA® captures leads everywhere your customers shop, qualifies them with real credit data, and puts the full buyer profile in front of your sales team.
Turn website visitors into credit-qualified leads
Install the AVA® widget on your dealership website in minutes. Visitors check their credit without impacting their score - and you get a qualified lead with scores, buying power, and intent signals attached.
Customers who pull their own credit show real buying intent. These aren't tire kickers - they're buyers.
Turn your DMS into a revenue machine
Smart campaigns mine your database for hidden opportunities: positive equity, expiring leases, improved credit, and service-only customers ready to buy. Pick a template, launch, and automate follow-ups that drive return visits.
Your existing customer database is your most valuable marketing asset. AVA® unlocks it in minutes, not weeks.
Qualify AutoTrader, CarGurus, and Kijiji leads by text
Marketplace leads go cold in minutes. AVA® SMS automations reply the moment a lead lands, start the conversation, and walk the shopper through a soft-pull credit check - so your BDC works buyers, not inboxes.
You pay for every marketplace lead. Automated SMS qualification tells you which ones can actually buy - before your BDC spends an hour dialing.
OEM leads answered and qualified in seconds
OEM program leads land with a name and a model. AVA® SMS automations respond instantly, qualify credit with a soft pull, and hand your sales reps a full buyer profile - all under your dealership's brand.
OEM leads shop multiple dealers at once. The store that answers first with real numbers wins the appointment.
Every data point flows back into your CRM and DMS
Every AVA® lead carries its source - channel, campaign, UTM - from first click to funded deal. ASC-certified GA4 events and a single reporting dashboard show which spend generates buyers, not just clicks.
- See ROI by channel, campaign, and rep
- ASC-certified GA4 events for every widget interaction
- UTM capture on every lead, first touch to funded deal
- One reporting dashboard for spend, leads, and closed deals
Your marketing team sees which campaigns produced buyers. No black box, no waiting on a report.
Type a Name. Get Their Full Profile. Instantly.
Co-Driver monitors your active browser tab. The moment you enter a customer name or email in your CRM or Desking tools, it queries AVA® and surfaces a matching profile in the side panel - no search, no login, no interruption.
Your desk and F&I managers never need to remember to check AVA®. Customer data appears automatically the moment they're working a deal.
The Credit Data Already Exists. Now Your Desk Can See It.
When a customer completes AVA® Credit - online, via quick link, or through VeriDrive in-store - their Equifax soft-pull data is already captured. Co-Driver surfaces it at the desk so managers don't waste $10-15 on a redundant hard pull.
One soft pull serves the entire deal cycle - from greeting to financing. No duplicate credit pulls, no customer credit score damage, no wasted money.
Verified Payoffs. Not Guesses. No More Deal Collapse.
Deals collapse between desk and F&I because trade payoffs were estimated. Co-Driver surfaces verified lien holder, balance owing, negative equity, and Canadian Black Book values - so your desk structures deals that actually hold.
Know the negative equity amount before presenting payment options. No "we need to restructure" conversations.
Know the Customer Is Verified Before You Invest Time in the Deal.
Co-Driver shows ID verification status from VeriDrive - government ID check, biometric match, and fraud risk indicators. F&I managers can download lender-ready IDV reports in one click instead of spending 10+ minutes on manual documentation.
Stop re-asking customers for ID. Eliminate lender kickbacks from inadequate documentation.
Stay in Your CRM or Desking Tools. Co-Driver Comes to You.
Traditional software asks staff to change behavior: "Log into our portal more often." Co-Driver takes the opposite approach. Structure deals, review submissions, close customers - all while AVA® intelligence is one glance away.
Never lose your place. Never wonder "did we check AVA®?" The answer is always yes - because Co-Driver checked automatically.
Trusted by 650+ dealerships
There's no comparable tool in the industry. Our contact, booking, and closing ratios have never been higher.
Knowing a customer's loan details in advance streamlines the sales process and leads to better conversion rates.
Preparation is everything, and AVA® delivers the critical information needed to be ready for every customer.
It gives us a great snapshot of the client and what makes sense for them versus what they're looking for.
A perfect 10 out of 10. A wonderful tool that continues improving our performance and profitability.
We generated more credit-qualified leads in the first month than we did in 5 years combined.
Simple plans that scale with you
Stop wasting time on unqualified leads
- AVA® Co-Driver
- Equifax soft credit pulls
- Full credit reports + trade lines
- Lender-approved ID verifications
- Simple SMS campaigns
Reduce fraud and close more trade-in deals
- Everything in Starter Plan
- Verified test drive booking
- Canadian Black Book trade-in tool
- Advanced SMS campaigns (equity mining)
Run your entire sales workflow without switching tools
- Everything in Growth Plan
- AVA® MatchBook AI inventory matching
- Negative equity & F&I vehicle search
- F&I backend profit calculator
Make productivity easier
with Integrations
With AVA® Sync you can seamlessly integrate AVA® into your existing dealership process and watch your performance soar
See Integrations 
Connect with our latest blogs
Set your dealerships finance manager up for success with better processes, tools, and early credit insights.
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Select Canadian franchise dealers can get AVA® ID with no monthly platform fee. Learn more.
Use Canadian Black Book auto value data to price dealership inventory right and move vehicles faster.
Compare trade-in equity detection software for Canadian dealerships and desk managers.
See a Super-Lead land in your CRM.
Book a demo and watch AVA® turn a website visitor into a credit-qualified lead with trade equity and verified ID - live, in 15 minutes.