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Panel · 46 min
Digitizing the consumer experience: what digital retailing really means for dealers
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Recorded at Talk Auto 2024. Clutch, AutoTrader, Sym-Tech and Autocorp debate whether a car deal can be fully digital, why financing is where every online journey hits a wall, and what lenders need to accept before ID verification and e-signatures replace photocopies and ink. Includes Autocorp’s own numbers on early-journey qualification.
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Digitizing the consumer experience: what digital retailing really means for dealers
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What we cover
Everything in this session.
The full agenda, in order.
- 01 Defining digital retailing, and why consumers never use the term
- 02 Financing as the dead end of every online journey
- 03 Where the human element still belongs, and where it is friction
- 04 Making dealer tools talk to each other instead of forcing consumers through a broken 12-step
- 05 Data security: encrypted ID capture versus photocopies on the sales manager’s desk
- 06 Getting lenders comfortable with digital KYC and e-signatures
