Activix 
AutoTrader 
Black Book 
CarGurus 
Equifax 
TransUnion 
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Webinar · 45 min
Navigating the AI road ahead: how dealerships get found in ChatGPT, not just Google
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Search impressions are up and clicks are down: the average click-through rate has fallen from about 2% to 0.2% as AI answers take over the results page. Ali Abbas of The SEO Button lays out what still ranks, what AI engines actually read, and a hands-on exercise to see what ChatGPT already believes about your dealership.
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Navigating the AI road ahead: how dealerships get found in ChatGPT, not just Google
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What we cover
Everything in this session.
The full agenda, in order.
- 01 The current state of SEO: why impressions climb while clicks stall
- 02 The four eras that still matter: keywords, backlinks, user signals, AI
- 03 Local signals for dealerships: reviews, citations and a consistent Google Business Profile
- 04 How ChatGPT picks sources, and how to read the citations to find your gaps
- 05 Comparison listicles, YouTube and Reddit as the fastest routes into AI answers
- 06 Live exercise: Brand Brain, an LLM page and schema markup for your store
- 07 Tracking AI visibility when there is no search console for ChatGPT
