Product Marketing Manager

À propos du poste

You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.

Ce que vous ferez

• Own and optimize the complete product messaging and positioning framework
• Develop comprehensive go-to-market strategies for new features and products
• Conduct regular market research and competitive analysis
• Create sales collateral - presentations, case studies, ROI models
• Train sales on product positioning, competitive differentiators, and objection handling
• Lead product marketing materials and thought leadership content
• Partner with product, sales, and customer success on messaging alignment
• Track key product marketing metrics and campaign effectiveness

Ce que nous recherchons

• Proven track record of success in product marketing roles within automotive or SaaS
• Understanding of dealership operations, challenges, and technology needs preferred
• Exceptional communication, strategic thinking, and analytical skills
• Strong project management and cross-functional leadership abilities
• Ability to travel within Canada to meet with clients and attend industry events

Atouts

• Experience marketing AI-powered solutions