Dealerships invest thousands of dollars every month on digital advertising across platforms like Google Ads, Meta, and third-party automotive marketplaces. But one challenge continues to frustrate marketing managers and GMs alike: understanding which campaigns actually produce buyers.

Clicks and impressions are easy to track in ad platforms, but what happens after a customer lands on your website? Did that campaign generate leads? Did those leads book a test drive? Did any of them actually buy a vehicle?

That’s exactly why we built UTM Campaign Tracking inside AVA™ Portal.

Closing the Gap Between Marketing and Sales

UTM parameters are small pieces of tracking data attached to marketing links. They allow dealerships to identify which ad, campaign, or traffic source brought a customer to their website.

The problem is that most dealerships never see this data where it actually matters, inside their sales workflow. Marketing attribution often lives in spreadsheets or external analytics tools that sales teams rarely access.

With UTM Campaign Tracking in AVA™ Portal, we’ve made that data visible directly where dealers manage their leads.

When a customer arrives through a UTM-tagged link, the campaign information is automatically captured and displayed in the new UTM Campaigns dashboard. Dealers can immediately see how each campaign is performing across the entire buyer journey.

See What Campaigns Actually Produce Buyers

Inside the UTM Campaigns page, dealerships can quickly see campaign performance metrics such as:

• Leads generated by each campaign
• Test drives booked
• Trade-in or credit applications completed
• Units sold

This gives marketing managers and GMs a clear picture of which campaigns are producing real customers, not just website clicks.

For example, if a dealer runs multiple Google Ads campaigns, they can instantly see whether a “Certified Pre-Owned” campaign generated 30 leads and 4 sales, while another campaign only produced a handful of inquiries.

Instead of guessing where to allocate next month’s marketing budget, dealers can make decisions based on real dealership results.

Quickly Drill Down to Campaign Leads

Attribution is only valuable if dealers can act on it.

Inside AVA™, users can click on any campaign and immediately view the leads generated from that campaign in the Leads List. This allows BDC teams to prioritize outreach or investigate sudden spikes in lead activity tied to promotions or marketing pushes.

For example, if a weekend campaign suddenly produces 15 new leads, the team can identify and work those leads right away without digging through spreadsheets.

Built for Real Dealership Workflows

We designed UTM Campaign Tracking in AVA™ Portal to fit naturally into dealership workflows.

Dealers can quickly view:

• Top Campaigns leaderboards showing the highest-performing campaigns
• Top Sources summaries highlighting where traffic is coming from
• Mobile-friendly campaign views for access on any device
• Simple onboarding guidance for dealers setting up UTM tracking for the first time

Even dealerships that have never used UTM parameters before can quickly learn how to tag their marketing links and start tracking results.

Turning Marketing Data Into Smarter Decisions

Digital marketing continues to play a bigger role in dealership growth. But without clear attribution, it’s difficult to know which campaigns are worth the investment.

With UTM Campaign Tracking inside AVA™ Portal, we’ve made it easier for dealerships to connect advertising spend directly to real showroom outcomes.

Instead of wondering which campaigns are working, dealers can finally see the full picture and make faster, more confident marketing decisions.