We recently visited Throttle Powersports in Almonte, Ontario to hear about their first hand experience using AVA Credit. For General Manager, Kevin Lawson, he feels that having financing information on a customer is incredibly beneficial to both his sales team and the customer. Kevin loves that AVA streamlines their process and gives them highly qualified leads. Keep up the great work, Throttle!
Q: Whats your name, position and dealership?
A: I'm Kevin Lawson, General Manager of Throttle Powersports in Almonte and Pembroke.
Q: What do you like most about AVA?
A: We like using AVA products because it provides a quality lead, the consumer is already down the sales funnel and it makes it easy for our sales staff to close the deal.
Q: Has AVA helped you improve your digital strategy? If so, how?
A: It makes it easier to manage the leads and follow up with the sales people because their job is easier as well, enabling them to sell more bikes.
Q: On a scale of 1-10 how would you rate AVA leads?
I would give AVA a 9. It usually generates a happy customer heading home with a new ATV.
Q: How has AVA improved your dealership's performance?
A: AVA's allowed us to improve our performance simply by providing us qualified leads resulting in high closing ratios and generally with a much better gross profit.
Q: How do we compare to other customer engagement tools you have used in the past?
A: I've been in the automotive/powersports industry for some time and I find AVA to be one of the most resourceful, easy to use tools which provide qualified leads and high closing ratios.
