We recently visited Approval Genie in Ottawa, Ontario to hear about their experience using AVA Credit since 2021. For General Manager, Leo Savoy, he feels that the the tool is invaluable as it pre-educates both the customer and his sales team on financing options. Keep up the great work, Approval Genie!
Q: Whats your name, position and dealership?
A: My name is Leo Savoy, I'm the General Manager at Approval Genie in Ottawa.
Q: How long have you been using AVA for?
A: We’ve been using AVA since 2021.
Q: What do you like most about AVA?
A: It has a huge impact on the quality of the leads because it pre-educates the customer before we get the ball rolling in terms of what we do and how we can help them. It brings a lot of credibility to what we do.
Q: Has AVA helped you improve your digital strategy? If so, how?
A: Beginning a financial conversation with a new client, especially in subprime is tricky and AVA makes that conversation a whole lot easier.
Q: Would you recommend AVA to other dealerships?
A: Well I would prefer for us to just have it because it's such a good tool but yes absolutely I would recommend it to other dealerships.
Q: How has AVA improved your dealership's performance?
A: So we've generated an additional 1500 leads since 2021 and hundreds of thousands of dollars in revenue.
Q: How do we compare to other customer engagement tools you have used in the past?
A: It really does change the mindset of our sales team when they see that they got an AVA lead because they really love those leads.
