We recently visited Bayview Chrysler Dodge in Sarnia, Ontario to hear about their experience using AVA. For Dealer Principal, Matt Rothwell, he feels that the tool is invaluable as it pre-educates both the customer and their sales team on financing options. Keep up the great work, Bayview Chrysler Dodge!
Q: Whats your name, position and dealership?
A: I’m Matt Rothwell, I’m the Dealer Principal and Managing Partner at Bayview Chrysler Dodge
Q: How long have you been using AVA for?
A: We’ve been using AVA for just over three years.
Q: What do you like most about AVA?
A: It’s made it simpler for the customer journey, which is a big factor. The more complicated it is for the customer to give us information, the less likely they are to do it. The simplicity of the tool makes it very easy and it translates very seamlessly to our showroom process.
Q: Has AVA helped you improve your digital strategy? If so, how?
A: It’s definitely improved our web leads, the forms are much simpler for the clients to fill out so it's a lot more seamless for them to use and submit more info to us.
Q: How do we compare to other customer engagement tools you have used in the past?
A: I’ve used a couple different tools in the past, I found the process that was involved with them were less customer friendly then what we found with the AVA product which is why we moved to AVA.
Q: How does AVA make your life easier?
A: It provides my internet team with all the information they need to reach out to the customer right away and get the process started from there.
Q: How does AVA Trade help your dealership?
A: AVA Trade makes the process easier because the more information we can get up front, the better of an idea we’re able to get on a client's proposed vehicle. Having that information right off the start really helps us get the customer journey going and help us work towards a better interaction with them.
